Afope Atoyebi (IAT) is a certified trichologist, innovator, speaker and content creator, who is passionate about transforming the haircare industry through education, science, and tech.

I may be in a white coat when you see me at work…

I may be in a white coat when you see me at work…

Thought it would be nice if you didn’t have to see that here too

Thought it would be nice if you didn’t have to see that here too

my mission is simple.

Repair.

My primary duty and pleasure as a trichologist is to accurately diagnose and address your hair & scalp concerns in both a comfortable and confidential manner. My priority in every trichology consultation is to provide you with the appropriate remedies to ensure that you can go back to feeling like your usual self as soon as possible - whether that is through nutritional therapy, prescription products, and/or innovative hair regrowth therapies.

Relearn.

Whilst the anatomy of disulphide bonds may not be of much interest to most people, I believe that having a working understanding of your own unique combination of hair characteristics and needs makes all the difference when it comes to achieving and maintaining the healthy hair you’ve always wanted. So, whether that’s through helping you create a customised regimen, or through speaking engagements, or even through my YouTube channel my desire is to lead as many people as possible to this understanding.

Revolutionise.

As is the case with everything, I believe the haircare industry must continue to evolve in order to stay responsive to the needs of its stakeholders. The final jigsaw of my mission is to work alongside other players in the industry in our responsibility to spearhead the necessary shifts in hair care culture.

Black line.png