Client Services Agreement

(Haircare & Trichology Services)

This Client Services Agreement (“Agreement”) is entered into by and between:

(1) Afope Atoyebi Co. Ltd., whose principal place of business is 98 Crawford Street, London, W1H 2HL (“Provider”); and

(2) The individual booking services (“Client”).

By making a booking, clicking to accept these terms online, or otherwise confirming a service appointment with the Provider, the Client acknowledges that they have read, understood, and agree to be bound by the terms of this Agreement. Where the Client proceeds with any services without signing a written copy of this Agreement, such participation shall constitute full acceptance of and agreement to these terms.

1.Purpose and Scope


1.1 - This Agreement sets out the terms and conditions under which the Provider will deliver haircare and trichology services to the Client, which may include trichology consultations, personalised haircare regimens, and Q&A consultations.


1.2 - The services may involve the collection and processing of personal and special category data (including health-related data) and may incorporate insights obtained from third-party laboratories or other external providers.


1.3 - The Client acknowledges that these services are advisory in nature and are not intended to diagnose, treat, cure, or prevent any medical condition.

2. Description of Service

2.1 - Trichology Consultation - A holistic assessment of hair and scalp health which may involve microscopy, clinical observation, and other in-person or virtual assessments; recommendation of diagnostic tests; referrals to third-party practitioners; and development of a personalised treatment plan - as further described on the Provider’s webpage https://www.afopeatoyebi.com/trichology-consultation.

2.2 - Haircare Regimen - Development of a tailored care plan including analysis of the Client’s unique hair profile, product recommendations, styling guidance, and long-term scalp health strategies - as further described on the Provider’s webpage https://www.afopeatoyebi.com/hair-care-regimen.

2.3 - Q&A Consultation - A time-limited consultation to address specific concerns such as product reactions, ingredient suitability, styling techniques, or regimen adjustments - as further described on the Provider’s webpage https://www.afopeatoyebi.com/qa-consultation.

2.4 - The Provider reserves the right to amend, modify, or discontinue any aspect of the services at any time, including but not limited to the scope, content, pricing, or availability of services. Any such updates will be reflected on the Provider’s website and shall take effect immediately upon publication unless otherwise stated. It is the Client’s responsibility to review the website periodically for the most up-to-date information.

3. Client Obligations

3.1 - The Client shall provide accurate, complete, and up-to-date information about their health, haircare history, lifestyle, and any other matters relevant to the services; inform the Provider of any changes in health status, medications, or treatments; follow all pre- and post-consultation instructions; and disclose any known allergies or sensitivities.

3.2 - Failure to provide accurate or complete information may result in suboptimal recommendations for which the Provider shall bear no liability.

4. Consent to Collection and Processing of Health Data

4.1 - Nature of Data Collected. The Client acknowledges and agrees that, where the Client selects or receives services that require it, the Provider may collect, store, and process personal data, including special category data as defined under Article 9 of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 (“Personal Data”). This may include, without limitation:

  • Information relating to scalp and hair conditions;

  • Medical history and relevant health information;

  • Laboratory and diagnostic test results (including blood tests, hair tissue mineral analysis, gut health testing, and genetic testing); and

  • Lifestyle and dietary information relevant to the assessment of hair and scalp health.

4.2 - Purpose and Lawful Basis for Processing. The Provider will process such Personal Data for the purposes of (including but not limited to):

  • Assessing hair and scalp health;

  • Identifying potential contributing factors to hair or scalp concerns;

  • Developing, tailoring, and delivering personalised recommendations and treatment plans;

  • Coordinating referrals to relevant third-party practitioners (e.g., laboratories, nutritionists, or medical professionals).

The lawful basis for processing under Article 6 UK GDPR is the Client’s consent and/or the performance of a contract between the Provider and the Client. For special category data, the additional condition under Article 9(2)(a) (explicit consent) applies.

4.3 - Sharing of Data with Third Parties. The Client expressly consents to the Provider sharing relevant Personal Data, including special category data, with trusted third parties solely where necessary for the performance of the services. Such third parties may include laboratories, medical practitioners, nutritionists, or other specialist providers. The Provider shall ensure that any third party with whom such data is shared is bound by adequate confidentiality and data protection obligations.

4.4 - Data Security. The Provider will take all reasonable technical and organisational measures to protect Personal Data against unauthorised or unlawful processing and against accidental loss, destruction, or damage.

4.5 - Data Retention.

4.5.1 - The Provider will retain the Client’s personal data, including special category data, for as long as necessary to fulfil the purposes for which it was collected, including to meet any legal, accounting, or reporting requirements. In the case of health-related information collected in connection with diagnostic or treatment services, records will normally be retained for a period of five (5) years from the date of the Client’s last consultation or from the conclusion of the services, whichever is later.

4.5.2 - For services that do not involve diagnostic testing or the provision of a treatment plan, records may be retained for a shorter period of three (3) years from the date of the last consultation.

4.5.3 - At the end of the applicable retention period, the Provider will securely delete or anonymise the personal data. Anonymised data, which no longer identifies the Client, may be retained indefinitely for research, training, or statistical purposes.

4.5.4 - The Provider will periodically review the personal data held to ensure that it remains relevant and necessary for the purposes for which it was collected.

4.6 - Client Rights.The Client has the right to request access to, rectification or erasure of their personal data; to restrict or object to processing; and to request data portability, in accordance with applicable data protection laws.

4.7 - Withdrawal of Consent. The Client may withdraw their consent to the processing of special category data at any time by providing written notice to the Provider. The Client acknowledges that withdrawal of consent may limit or prevent the Provider’s ability to perform the services, in which case the Provider shall have no liability for any resulting inability to deliver the agreed outcomes.

4.8 - Privacy Policy. Further details regarding the Provider’s data processing practices are set out in the Provider’s Privacy Policy, which is incorporated by reference herein and forms part of this Agreement.

5. Third-Party Tests and Results

5.1 - The Client acknowledges that certain diagnostic tests, including but not limited to blood tests, hair tissue mineral analysis, gut health testing, and genetic testing (collectively, “Third-Party Tests”), may be arranged or recommended by the Provider but will be conducted by independent third-party laboratories, clinics, or service providers (“Third-Party Providers”).

5.2 - The Client understands and agrees that:

5.2.1 -The Provider’s role in relation to Third-Party Tests is limited to arranging access to, or recommending, such tests where they are relevant to the Client’s circumstances;

5.2.2 -The Provider does not perform the tests themselves and has no control over the methods, processes, or timelines used by Third-Party Providers;

5.2.3 -The Provider is not responsible for the accuracy, completeness, reliability, or timeliness of results or reports provided by any Third-Party Provider;

5.2.4 -The Provider will rely on such results in good faith when providing advice and recommendations to the Client; and

5.2.5 -Any concerns regarding the conduct, accuracy, or interpretation of Third-Party Tests should be addressed directly to the relevant Third-Party Provider.

5.3 - The Client further acknowledges that any Third-Party Provider instructed by the Provider shall be authorised to share with the Provider only such information from the results of the Third-Party Tests as is directly relevant to the Client’s hair, scalp, or trichological assessment, and shall not disclose any unrelated health information or data beyond the agreed scope.

5.4 - The Provider will only share the Client’s personal data, including health-related information, with Third-Party Providers where necessary for the performance of the services and with the Client’s prior consent, in accordance with the UK GDPR, the Data Protection Act 2018, and the Provider’s Privacy Policy.

5.5 -The Client acknowledges that failure to complete recommended Third-Party Tests or to share results in a timely and accurate manner may limit the Provider’s ability to provide effective services, and the Provider shall have no liability for any reduced quality or efficacy of services arising from such omissions.

6. Nature of Advice and Limitation

6.1 - All advice, recommendations, treatment plans, or other guidance provided by the Provider are:

6.1.1 -Based solely on the information, disclosures, and test results available to the Provider at the time of the consultation or service;

6.1.2 -Intended exclusively for the Client’s personal use and tailored to the Client’s specific hair and scalp concerns as disclosed; and

6.1.3 -Focused on hair and scalp health optimisation within the Provider’s professional qualifications and scope of practice as a trichologist and/or haircare specialist.

6.2 -The Provider does not:

6.2.1 - Provide medical diagnosis or treatment for medical conditions;

6.2.2 - Prescribe or recommend prescription-only medication;

6.2.3 - Replace or override advice given by a registered medical practitioner; or

6.2.4 - Guarantee that any advice or recommendations will result in a particular outcome, as individual responses vary and results depend on multiple factors beyond the Provider’s control.

6.3 - The Client acknowledges and accepts that:

6.3.1 - Recommendations are advisory in nature and should be implemented at the Client’s own discretion;

6.3.2 - Where laboratory or diagnostic tests are utilised, the Provider’s interpretation is for informational purposes and does not constitute a medical interpretation;

6.3.3 - Any suspected medical issues identified will be referred to an appropriate healthcare professional for further investigation; and

6.3.4 - Failure to follow recommended care plans, product use instructions, or referral advice may limit the effectiveness of the services provided.

6.4 - The Provider shall have no liability for:

6.4.1 - Any adverse effects, reactions, or outcomes arising from products or treatments used by the Client, whether recommended by the Provider or otherwise, unless caused by the Provider’s proven negligence;

6.4.3 -Any injury, loss, or damage arising from the Client’s failure to disclose relevant medical or personal information; or

6.4.3 -The Client’s decision to disregard or modify the Provider’s recommendations.

7. Limitation of Liability and Indemnity

7.1 - To the fullest extent permitted by law, the total aggregate liability of the Provider to the Client, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising out of or in connection with the services or this Agreement shall be limited to the total amount actually paid by the Client to the Provider for the services giving rise to the claim.

7.2 -The Provider shall not be liable for any:

(a) Loss of profits, loss of business, loss of anticipated savings, loss of goodwill, or loss of opportunity;

(b) Indirect, incidental, special, or consequential loss or damage;

(c) Loss or damage arising from reliance on inaccurate, incomplete, or misleading information provided by the Client; or

(d) Loss or damage caused by any act or omission of a third‑party provider (including but not limited to laboratories, nutritionists, or medical practitioners) engaged in connection with the services.

7.3 - The Provider shall have no liability for any adverse reaction, injury, or damage arising from:

(a) The Client’s use of any product or treatment, whether or not recommended by the Provider, where the Client has failed to follow usage instructions or patch‑testing guidance; or

(b) Any modification, substitution, or omission in following the Provider’s recommendations.

7.4 - The Provider shall not be liable for any delay or failure in performance caused by events, circumstances, or causes beyond the Provider’s reasonable control, including but not limited to illness, equipment failure, supply chain disruption, or force majeure events.

8. Client Indemnity

8.1 - The Client shall indemnify and hold harmless the Provider from and against any and all losses, liabilities, damages, costs, and expenses (including reasonable legal fees) incurred by the Provider as a result of:

(a) The Client’s breach of any provision of this Agreement;

(b) The Client’s misuse of the services, materials, or recommendations provided; or

(c) Any claim made against the Provider by a third party arising out of or in connection with the Client’s actions or omissions in relation to the services; provided that such indemnity shall not apply to the extent that the loss or damage is caused by the Provider’s negligence, wilful misconduct, or breach of this Agreement.

8.2 - Nothing in this Agreement shall limit or exclude the Provider’s liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability which cannot be limited or excluded under applicable law.

9. Fees, Payment, and Refunds

9.1 - Payment Requirements. All fees for services must be paid in full at the time of booking. A confirmed appointment will only be secured once payment has been received in full. The Provider reserves the right to cancel any unconfirmed or unpaid bookings without further notice.

9.2 - Service Inclusions and Client Obligations. Certain services may require the Client to provide additional materials prior to the scheduled appointment, such as images of the hair and scalp or physical hair samples. These materials must be submitted within the timeframe specified on the relevant service page. If such materials are not received in time, the Provider may, at their discretion, reschedule the appointment and apply a rescheduling fee in accordance with clause 9.5 below.

9.3 - Late Arrivals and No-Shows. The Client acknowledges that arriving more than ten (10) minutes after the scheduled appointment time will be treated as a missed appointment. In such cases, the appointment will be cancelled automatically without refund. Scheduled appointment durations will not be extended to accommodate late arrivals.

9.4 - Cancellations and Refunds. The Client may cancel or reschedule an appointment free of charge up to forty-eight (48) hours before the scheduled time. Cancellations made within forty-eight (48) hours of the appointment will incur a cancellation fee equal to fifty percent (50%) of the full service fee.  Cancellations made within twenty-four (24) hours of the appointment will incur a cancellation fee equal to one hundred percent (100%) of the full service fee. No refunds will be issued for cancellations made after this point.

9.5 - Rescheduling. Rescheduling of appointments within forty-eight (48) hours of the scheduled time will incur a rescheduling fee equal to twenty-five percent (25%) of the full service fee.
9.6 - Service Validity Period. All services, including any rescheduled appointments, must be completed within thirty (30) days of the original booking date. Services not completed within this timeframe will be deemed forfeited, and no refunds or credit will be issued.

9.7 - No Refunds After Service Delivery. Once a service has been delivered, no refunds shall be issued, regardless of outcome or satisfaction. The Client acknowledges that results vary based on individual circumstances and adherence to recommendations.

9.8 - Changes to Fees. The Provider reserves the right to revise service fees from time to time. Such changes will not affect bookings already confirmed and paid in full prior to the date of change.

10. Website Booking Terms.

10.1 - The Client acknowledges and agrees that all terms and conditions presented to the Client at the time of booking, including but not limited to those published on the Provider’s website under the “Terms & Conditions” or relevant service pages (the “Booking Terms”), form an integral part of this Agreement and are incorporated herein by reference.

10.2 - By proceeding with a booking or receiving services, the Client confirms that they have read, understood, and agreed to the Booking Terms as in effect at the time of booking. In the event of any conflict between the Booking Terms and this Agreement, the terms of this Agreement shall prevail to the extent of the inconsistency.

11. Confidentiality

11.1 - Confidential Information. For the purposes of this Agreement, “Confidential Information” means any and all information, in any form, whether oral, written, digital, or otherwise, disclosed by either party (“Disclosing Party”) to the other (“Receiving Party”) that is reasonably understood to be confidential in nature, including but not limited to:

(a) Personal health and lifestyle information disclosed by the Client;

(b) Diagnostic test results and medical or biological data;

(c) Treatment plans, product or regimen recommendations, and any written materials or reports provided by the Provider;

(d) Business operations, methodologies, proprietary tools, pricing structures, and intellectual property belonging to the Provider;

(e) Any communications exchanged during consultations, whether verbal or written.

11.2 - Obligation of Confidentiality. Each party agrees to keep the other party’s Confidential Information strictly confidential and to take all reasonable precautions to protect the confidentiality of such information. Neither party shall, without the prior written consent of the Disclosing Party:

(a) Disclose any Confidential Information to any third party, except as expressly permitted under this Agreement;

(b) Use any Confidential Information for any purpose other than the performance of obligations under this Agreement.

11.3 - Permitted Disclosures. The Receiving Party may disclose Confidential Information only to:

(a) Its employees, consultants, or advisors who need to know such information for the purposes of performing this Agreement and who are bound by obligations of confidentiality no less protective than those set out herein;

(b) Third-party service providers (such as laboratories or referring practitioners) where such disclosure is necessary for the delivery of services and has been consented to by the Client in accordance with the Provider’s data protection obligations;

(c) As required by law, regulation, court order, or regulatory authority, provided that (where legally permitted) the Receiving Party gives the Disclosing Party prompt notice of such requirement to allow the Disclosing Party to seek protective relief.

11.4 - Exclusions. The obligations in this clause shall not apply to any information that:

(a) Was already lawfully in the Receiving Party’s possession without obligation of confidentiality before its disclosure by the Disclosing Party;

(b) Is or becomes publicly available through no fault of the Receiving Party;

(c) Is independently developed by the Receiving Party without use of or reference to the Disclosing Party’s Confidential Information;or 

(d) Is disclosed with the prior written consent of the Disclosing Party.

11.5 - Duration. The obligations of confidentiality in this clause shall survive termination or expiry of this Agreement and shall continue for a period of five (5) years thereafter, or for such longer period as may be required under applicable data protection or professional obligations.

11.6 - Return or Destruction of Information. Upon termination of this Agreement, or upon written request by the Disclosing Party, the Receiving Party shall promptly return or securely destroy all copies of the Disclosing Party’s Confidential Information in its possession, unless retention is required by law or professional regulation.

12. Intellectual Property.

All written materials, treatment plans, regimens, and other documents provided remain the Provider’s intellectual property. The Client is granted a personal-use-only licence and may not reproduce, distribute, or share without written consent.

13. Term and termination.

13.1 - This Agreement shall come into effect on the the earlier of  (a) the date the Client clicks to accept these terms during the booking process; or (b) the date on which the Client first receives or accesses any services from the Provider, and shall continue in force unless and until terminated in accordance with this clause.and continue in force unless and until terminated in accordance with this clause.

13.2 - The Provider may terminate this Agreement with immediate effect by providing written notice to the Client if:

(a) The Client materially breaches any term of this Agreement or the incorporated Booking Terms;

(b) The Client engages in abusive, inappropriate, or harmful conduct;

(c) The Provider reasonably determines that it is not in the Client’s best interest for the services to continue; or

(d) Continuation of the services would place the Provider in breach of professional, legal, or ethical obligations.

13.3 - This Agreement shall automatically expire upon the delivery and completion of the relevant booked services unless the Client has booked further services or the parties have expressly agreed otherwise. Where services must be completed within a defined period (e.g., within 30 days of booking), the Agreement shall expire at the end of such period unless extended in writing.

13.4 - Termination of this Agreement shall not affect any rights, remedies, obligations, or liabilities of either party that have accrued prior to termination.

14. Severability.

If any provision of this Agreement is found by a court or other competent authority to be invalid, unlawful, or unenforceable, such provision shall be deemed severed from the Agreement and shall not affect the validity or enforceability of the remaining provisions, which shall remain in full force and effect. If any invalid, unlawful, or unenforceable provision would be valid, lawful, and enforceable if some part of it were deleted or modified, the provision shall apply with such deletion or modification as is necessary to give effect to the commercial intention of the parties.

15. Governing Law and Dispute Resolution

15.1 - This Agreement and any non-contractual obligations arising out of or in connection with it shall be governed by and construed in accordance with the laws of England and Wales.

15.2 - The parties agree to use their best efforts to resolve any dispute or claim arising out of or in connection with this Agreement, including any question regarding its existence, validity, or termination, through good faith discussions.


15.3 - If a dispute cannot be resolved through informal discussions within thirty (30) days, either party may refer the matter to mediation in accordance with the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure, or such other mediation rules as the parties may agree. The mediation shall be conducted in London, England, unless otherwise agreed.

15.4 - If the dispute is not resolved through mediation within thirty (30) days of the appointment of a mediator (or such longer period as the parties may agree in writing), either party may commence legal proceedings in the courts of England and Wales, which shall have exclusive jurisdiction.

16. Entire Agreement.

This Agreement, together with the Provider’s Privacy Policy and service descriptions and Booking Terms constitutes the entire agreement between the parties.